We transparently link market demand with vetted supply
We established When Transparency Matters because the Coronavirus and Covid-19 pandemic has demonstrated that times of urgent need creates opportunities for irresponsible pricing behavior. We want to use our geography and network to source urgently needed products and ensure there is product and pricing transparency between buyer and seller. There will be parties in between but fees should be reasonable and the focus should always be to get the right supplies at the right prices transported to the places they are most needed as quickly as possible.
Once the urgent need for support of the Covid-19 pandemic recedes and the world recovers, we believe When Transparency Matters will continue to be relevant. When there are global, regional or national crises we will aim be there to ensure transparency between demand and supply, and to help source and supply urgently needed products.
Right Products. Right Time. Right Place.
When there is an emergency and as a result a shortage of basic key products
When governments, social impact organizations and corporations are running low
When retailers inflate prices, cannot access supply or cannot support demand
When new sources of supply are urgently needed
Transparency matters most in a crisis
We add a small margin to the source prices so that we can support our organizational structure. This is to ensure organizational continuity and includes functional departments such as legal, compliance, logistics and finance.
Our approach means we ensure the best possible prices, helping to reduce purchase costs and to maximise the purchasing power of our customers.